Zoolu proves that organic doesn’t have to mean boring, and children’s clothing don’t have to be clichéd and cutesy. Zoolu is for everyone who wants to buy hip clothing with a conscience, for the beloved babies and kids in their lives.

Owner and designer Patty Abbott saw plenty of options when buying clothes for her newborn son. The problem was, she still couldn’t find exactly what she was looking for: uniquely designed, ethically made, environmentally friendly, high-quality organic materials that would feel good against her baby’s sensitive skin. A graphic designer who loves a good challenge, Patty decided to create the kind of clothing she’d be proud to dress her son in.